It Pays To Advertise

ACCORDING to Tim Suddeth at Opening a Mystery, we have the creator of Lord Peter Wimsey to thank for our title:

  After college, Dorothy L. Sayers went to work with Blackwell Publishing, where she had two books of poetry published. Then in 1922, she went to work as a copywriter at S. H. Benson’s advertising agency in London. They credit her with coining the slogan, “It pays to advertise.”

HERE'S a potpourri of advertisements that we've stumbled across in the last twelve years while working on this weblog. We apologize in advance for any that lack clarity or might need enlargement. Clicking on the image might help:

 - This one is from the December 1950 Crime-Fighting Detective comic:

 - . . . and this is from a 1953 comic for The Dollar Mystery Guild:

  - Speaking of Sayers:

  - Here's one about a new book from The Outlook, July 25, 1896:

  - The Illustrated London News for August 3, 1901, celebrates the return of You-Know-Who:

  - The next one, from The Illustrated London News for October 12, 1901, not only capitalizes on the Great Detective's resurgence but also plays a trick on the reader:

  - A latter-day problem solver gets noticed (January 15, 1974):

  - There was a time when you could find handgun ads everywhere:

  - Here's another one from Collier's, September 25, 1909. Bat Masterson, featured here, was a legend in his own time:

  - . . . and even machine guns:

  - It's a little recognized fact that women can make the best detectives:

  - If you're just aching to go into space, this might be the way to get there:

  - For a while the Jetsonmobile seemed just around the corner (1959 ad):

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